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Eric Disque.
Senior Content & Product Leader · AWS · Associated Press · Washington, DC

Content Strategy
& Product Leader.

Portrait of Eric Disque, Content Strategy & Product Leader
Eric Disque · Washington, DC

I'm a content designer, and for the last 15 years I've made complicated technical products easier to use, most recently at AWS, and before that at the Associated Press and FTI Consulting. My work lives at the seam between Engineering, Product, and UX Research. I get into the codebase with the engineers and write the developer experience that actually gets a feature adopted and keeps it from generating a pile of support tickets.

Lately most of that work is AI-assisted. I've built content systems that cut documentation turnaround by roughly 80% and helped lift feature adoption 214%, and they let a single writer keep pace with several competing release schedules at once without quality taking the hit.

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01 / Featured Challenges

Receipts.

Three deep-dive case studies where systemic content architecture produced measurable outcomes for engineering and adoption.

Case 01
AWS

AI-Native Documentation Transformation

Problem: High-velocity engineering teams needed accurate, timely docs without growing headcount.

Actions: Architected an AI-native intake and drafting workflow. Prompt engineering generated initial drafts and templates so the team could focus on high-value UX editing.

Results:
Case 02
Amazon

Developer Portal Overhaul

Problem: Static, inaccessible content with no measurable engagement data.

Actions: Built a Markdown docs-as-code system, partnered with UX research on a new IA, and shipped a page-rating dashboard for real-time feedback.

Results:
Case 03
Associated Press

Scaling Feature Adoption

Problem: Users weren't engaging with new, complex features hidden behind dense support docs.

Actions: Pivoted from "support" to "enablement." Launched interactive WalkMe guides and ran a global localization effort to meet users in native context.

Results:
  • 214% increase in feature adoption
  • Deprecated low-value assets, cutting admin debt 33%
What Colleagues Say

In their
own words.

The team relied on Eric's content strategy and technical writing expertise to make our complex AI solutions accessible to customers. Eric's documentation was instrumental in driving customer adoption of our new service. His collaborative approach and attention to detail consistently elevated our customer deliverables.

Britta Mueller Ho
Senior Product Manager – Technical, Amazon AI/ML & Platform Interoperability
Collaborated on a 0-1 AWS service launch

Eric operates at all levels — from developing content strategies for large technical products to creating documentation for the most critical features. Our customer-facing documentation read as if it had a single author despite the numerous contributors across organizational and technical service boundaries.

Dave Obray
AI Product Leader, Amazon
Direct manager at Amazon

Eric is a product manager's dream in a technical writer. He brings the perfect mix of technical depth, design taste, and customer empathy — my regular intellectual sparring partner, helping the team craft the right developer experience.

George Hanna
Product Manager, AWS
Collaborated at AWS
02 / Work Samples

See the
artifacts.

Selected artifacts: strategy decks, governance frameworks, shipped doc sites, and a side project or two.

01 / Product Conception & Design

Mari.guru, AI Doc Transparency

Conceived the product, brand identity, and workflow for a single pane of glass that makes every AI-written doc claim sourced, approved, and traceable. Brutalist blueprint identity.

Read the case study
02 / Shipped Product

disqo jobs, AI Job-Search Assistant

Open-source desktop app that scores how well each job fits you, writes the application, and preps you for the interview. Runs on your own laptop.

Open sample
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03 / Product Strategy

Mod Docs, Enterprise Docs Platform

Information architecture, governance model, and modular content ecosystem for a centralized docs product.

Read the case study
04 / Governance Framework

GenAI Evaluation Rubric

A binary, four-dimension rubric that gates LLM-generated documentation before it ships.

Read the case study
05 / Doc Site

MoMA Docs, Reference Site

Sample docs site demonstrating IA, theming, and docs-as-code patterns in production.

Open sample
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06 / Automated Workflow

Docs Workflow

End-to-end intake, drafting, and editorial review pipeline that cut turnaround ~80%.

Open sample
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07 / Side Project

Yacht Dice Scorer

Small, well-documented React app, because rules and edge cases deserve clean instructions too.

Open sample
(opens in new window)
03 / Work History

15+ years.
Receipts on file.

Amazon Web Services (AWS)
Jul 2024 — Apr 2026
Arlington, VA · Hybrid

Sr. UX Writer, Applied AI Solutions, IoT Auto (Design III)

  • Partnered cross-functionally with Engineering, Product Management, UX Research, and Marketing to define and execute content strategy for a new 0-1 AWS automotive service, managing contractor documentation support throughout.
  • Developed Asana board, intake, and AI strategy to scale limited documentation resources across multiple products, enabling service teams to cut documentation turnaround from 14 days to 3 days (~80%) (opens in new window).
  • Reduced fit-and-finish meeting length by 83% through structured UX writing reviews.
  • Analyzed customer and stakeholder feedback to develop UX mockups (Sketch, Figma) and information architecture for an internal documentation platform serving a developer audience.
  • Used command line, VS Code, and Git to author templates and commit code changes directly into the docs-as-code pipeline.
Amazon
Mar 2023 — Jul 2024
Arlington, VA · Hybrid

Sr. Tech Programmer Writer, Fire TV and Appstore (Tech III)

  • Used VS Code + Git in a docs-as-code workflow to develop and release device technical specifications and developer documentation (domain of 150,000+ unique visitors / year).
  • Drove work-backs to ship Japanese and Chinese localization (a team first).
  • Lifted the 3rd most-visited page (opens in new window) rating from 2.9 to 3.8 (+90%) by acting on direct customer feedback.
  • Partnered with UX research to baseline page ratings and build a ratings dashboard from usability tests and the feedback widget.
Amazon
Apr 2022 — Mar 2023
Washington, DC

Senior Technical Writer, Shopping Foundations (Tech III)

  • Owned the goal reporting and planning process for ~180 individuals, feeding directly into S-Team and VP reviews.
  • Redesigned a ~2,500-reader newsletter in Markdown: cut draft creation 60%, raised accessibility contrast 1.7:1 → 12.8:1 (+753%), and reduced ticket-submission comments 28% while unlocking readership metrics.
  • Analyzed customer and stakeholder feedback to develop UX mockups (Sketch, Figma) and IA for an internal developer documentation platform.
  • Built and maintained work-backs for documentation planning and completion.
The Associated Press
Jul 2018 — Mar 2022
Washington, DC

Documentation Manager

  • Implemented feature tracking and built WalkMe tutorials that lifted feature adoption 173–219%, partnering with Engineering and Product to prioritize content against release schedules; managed contractor documentation support.
  • Established foreign-language translation and QA processes, coordinating cross-functionally across product, engineering, and external vendors to ship localization inside the existing release window.
  • Designed responsive online user help in MadCap Flare (XML, CSS, HTML) for desktop and mobile users of Emmy-winning newsroom automation software (AP ENPS (opens in new window)) and B2B planning software (AP Playbook (opens in new window)).
  • Audited and optimized the documentation library, eliminating outdated and redundant assets and cutting admin work by 33%.
FTI Consulting
Jun 2010 — Dec 2016
Annapolis, MD

Technical Support Engineer (Technical Writer)

  • Promoted from Media Specialist → Senior Media Specialist → Technical Support Engineer at a B2B SaaS company.
  • Owned security-audit documentation, two-factor guides, and digital forensics guides supporting a global team and the VP-led ISO 27001 certification effort.
  • Redesigned Incident Report and Root Cause Analysis templates, lifting quality and cutting editing turnaround from 12 to 5 hours (-41%).
  • Designed a SharePoint leveling structure and sites for accessibility, managing user access and site design.
04 / Contact

Let's
work
together.

Interested in using AI to up-level and scale your content? Tell me about the system you want to build.

LinkedIn (opens in new window) GitHub (opens in new window)